Recently, one of my clients asked me:
"I want to create several websites. I want to sell eBooks and also earn from Google Adsense, but I don't know where to start and what to do".
This is a common question that a lot of newbies ask when they first get into "Internet Marketing".
The only thing I tell them is... Just concentrate on one idea at a time.
When a new idea pops up, simply write it down to work on it later.
If you want to sell an ebook, simply work on creating your website and writing your ebook.
If you want to earn from Google Adsnese, then don't worry about selling ebooks for now. Just make a content rich website to earn from Adsense.
If you try to work on different ideas at the same time, you won't be able to do anything -or- won't be able to do quality work.
So, list down your ideas, determine which one seems best and simply start working on it.
Once you are done with it, only then move on to the next project.
Monday, November 30, 2009
Wednesday, July 15, 2009
What Should be the Length of Your Copy?
Oftentimes new writers wonder about the correct length of copy. They can’t figure out whether a particular copy should be long or short.
First thing you need to know is there is no such is thing as ‘correct length’. Your copy must be long enough to convey your message.
Secondly, when you buy something cheap and when you buy something really expensive, doesn’t your approach change with the cost of the product?
What I mean is if you buy a product that costs $10, you won’t care much about losing this amount in case the product doesn’t live up to your expectations.
But when you are ready to spend $1,000 you will think many times and you will try to gather as much information as you can before taking the money out of your pocket.
So, if you are selling an extremely expensive product, you may want to provide a lot of details as compared to a cheap product. But, then, what should be the length? Well, it should be long enough to convey the message properly and thoroughly.
Simply start writing and when you are convinced that you have written persuasively and “long / short” enough to convince your target audience; know this, the length of your copy is just perfect.
First thing you need to know is there is no such is thing as ‘correct length’. Your copy must be long enough to convey your message.
Secondly, when you buy something cheap and when you buy something really expensive, doesn’t your approach change with the cost of the product?
What I mean is if you buy a product that costs $10, you won’t care much about losing this amount in case the product doesn’t live up to your expectations.
But when you are ready to spend $1,000 you will think many times and you will try to gather as much information as you can before taking the money out of your pocket.
So, if you are selling an extremely expensive product, you may want to provide a lot of details as compared to a cheap product. But, then, what should be the length? Well, it should be long enough to convey the message properly and thoroughly.
Simply start writing and when you are convinced that you have written persuasively and “long / short” enough to convince your target audience; know this, the length of your copy is just perfect.
Monday, March 23, 2009
How can an Attractive Headline Increase Your Sales?
What do visitors see when they visit your website for the very first time?
Yes, your headline.
If it promises to give your visitors exactly what they are looking for, then you can bet your visitors will stay and browse your website thoroughly.
This is why it is important to first thoroughly study your target audience, understand their needs and how they can be fulfilled. Once you have this information, you may develop a product accordingly. Plus, you will know what content to write for your website to convert visitors into sales.
If your headline doesn't clearly convey the benefit(s) of your product or website, the chances are, you will end up sending your visitors to your competitors.
So, take your time and make sure your headline is attractive and can easily grab the attention of your target audience. It's not easy though, so don't rush and take your time.
Good Luck!
Yes, your headline.
If it promises to give your visitors exactly what they are looking for, then you can bet your visitors will stay and browse your website thoroughly.
This is why it is important to first thoroughly study your target audience, understand their needs and how they can be fulfilled. Once you have this information, you may develop a product accordingly. Plus, you will know what content to write for your website to convert visitors into sales.
If your headline doesn't clearly convey the benefit(s) of your product or website, the chances are, you will end up sending your visitors to your competitors.
So, take your time and make sure your headline is attractive and can easily grab the attention of your target audience. It's not easy though, so don't rush and take your time.
Good Luck!
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