What Should be the Length of Your Copy?

Oftentimes new writers wonder about the correct length of copy. They can’t figure out whether a particular copy should be long or short.

First thing you need to know is there is no such is thing as ‘correct length’. Your copy must be long enough to convey your message.

Secondly, when you buy something cheap and when you buy something really expensive, doesn’t your approach change with the cost of the product?

What I mean is if you buy a product that costs $10, you won’t care much about losing this amount in case the product doesn’t live up to your expectations.

But when you are ready to spend $1,000 you will think many times and you will try to gather as much information as you can before taking the money out of your pocket.

So, if you are selling an extremely expensive product, you may want to provide a lot of details as compared to a cheap product. But, then, what should be the length? Well, it should be long enough to convey the message properly and thoroughly.

Simply start writing and when you are convinced that you have written persuasively and “long / short” enough to convince your target audience; know this, the length of your copy is just perfect.